Tuesday, October 25, 2016

"The Mermaid" Chinese Film (2016) Poster Design

Recently, I watched "The Mermaid", a Chinese fantasy/action film. It was the top-grossing film in China this year, and I was very curious to see it.

The film was an engaging eco-fable with some romance, comedy and action thrown in, but what I want to highlight here are some of the creative poster designs for the film's promotion.

There's a series of posters created in this gold and white-hued design, showing each of the main characters with their hair styled to reflect their personality/character traits. This one shows Yun Lin as the titular mermaid, Shan, who has a sweet, goofy personality and a split fish tail.

This one seems like it may have started as concept art created for the film's design, as there wasn't a scene like this in the finished film, but it's still a beautiful mermaid image.

I think this one may be my favorite. Again, it doesn't reflect a literal scene from the film, but it captures a bit of the mystery and romance that occurs between the two leads, with Chao Deng pictured here as his character Liu Xuan.

If you're interested in seeing the film, it's available on disc from Netflix (that's how I saw it), and Amazon Video and iTunes.

No comments:

Post a Comment